Alberta Blue Cross, Faces of Wellness campaign, July - September 2021

The premise of the Faces of Wellness campaign was to engage our members to show us how they promote wellness in the their daily lives. It is an opportunity to build a grass roots movement to have every day Albertans to take control over their own wellness, be it physical, mental, financial or social. Methods of promoting include online and mobile ads, print ads in both rural and urban publications, a website and social media.

My role in this was to provide the base creative, aligning it to the current brand in regards to photography, typography and melding them together for online and print ads, and social media posts. I used varying type weight in order to add some visual interest and bring emphasis to "faces" and "wellness". In some circumstances, I have used regular weight typeface to aid in readability instead of light.

I do enjoy adding motion to the social posts as it adds a new challenge in making them interesting and am learning tools and techniques as I go.