TRI Systems visual identity

A freelance project, of which I developed a visual identity for a new self-defense system. The request from the client was to design a visual logo or word mark which is inclusive to all demographics, but still needs to be bold. I've used a clean layout and a modern font to give a more refined, professional feel. I have included a primary colour palette of red and blue, honouring the systems' law enforcement background. As well, the geometric shapes of triangles and squares reflect the same structure of the client's self-defense system.